I Quit

New Episode Sundays 8ET

Blue Coolers

BLUE COOLERS (Salt Lake City, Utah) -- Chris Studdert and Marcus Sorensen, two dads and best friends with 10 kids between them launch an outdoor cooler company, bringing their families along for the ride. As they face challenges like tariffs and issues with their supply chain, they must rely on each other and their families for support.

Esrever Wines

ESREVER WINES (Queens, NY & Atlanta, Georgia) -- Ashanti Middleton, Jasmine Dunn, and Tyshemia Ladsonare three best friends who see underrepresentation in an industry as a major opportunity as they launch a new wine specifically marketed to Black consumers. Landing a spot at a wine festival is a great opportunity but requires an even greater investment.


KLADO (Hoboken, New Jersey) -- Jen Prado's dad, a Brazilian immigrant, always dreamed of starting his own business. Jen, a Wall Street executive, has decided that it's now or never for her to do what her father never got the chance to. With the help of her supportive husband Jesse, she makes brigadeiros (a Brazilian treat) her full time hustle.

Mike D's BBQ

MIKE D’S BBQ (Durham, North Carolina) -- Mike and Gloria De Los Santos, married parents who started a BBQ sauce company, go to extreme measures for capital. Facing mounting pressure, can they make their brand stand out in a very crowded marketplace?

NJ Soccer

NJ Soccer (Bayonne, New Jersey) -- Alex and Sibrena Geraldino are a bold New Jersey couple who decide to scrap a quiet retirement to follow their dream of owning a sports team. Alex uses their nest egg to buy a semi-pro soccer team without telling Sibrena. Their journey is filled with big lessons and even bigger disagreements.


VERSATTIRE (West Palm Beach, Florida) -- Newlyweds Matteo and Julie decide to start their life together by going all in on the athleisure dress shirt company they founded. When they seem to land a $250,000 investment just after they return from their honeymoon, are things too good to be true?